The Messy Middle by Ellen Jackson
Potential Psychology
Part 1 - Finding Purpose and Doing Good at Work with Bea Boccalandro
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Part 1 - Finding Purpose and Doing Good at Work with Bea Boccalandro

In this episode I'm talking about purpose with my fabulous guest Bea Boccalandro, the author of Do Good at Work: How Simple Acts of Social Purpose Drive Success and Wellbeing (New York: Morgan James Publishing, 2021).

Bea’s book has received critical acclaim and she is a joy to talk to.   In our conversation, Bea and I discuss:

  • Social purpose - What is it and why does it matter?

  • The difference between sense of purpose and meaning.

  • How purpose can be woven into our working lives.

  • How small social acts of purpose create a huge impact on yourself and others.

  • Tips for workplace leaders on finding social purpose.

  • Stories of job purposing and how other people found opportunities to find meaning on their work.

Bea is also founder and president of the global purpose advisory firm, VeraWorks. She has two decades of experience helping businesses make customer interactions more human, products more inclusive, operations more environmentally sustainable, marketing more charitable or otherwise make work more meaningful.  

Resources mentioned in this episode:

Veraworks

Do Good at Work: How Simple Acts of Social Purpose Drive Success and Wellbeing Ikigai

Job crafting and meaningful work

Adam Grant's books

The VIA Character Strengths Survey

Anthony L. Burrow, Cornell University - Purpose researcher  

We want to hear from you. Email podcast@potential.com.au

Want to hear more? It's all at potential.com.au/podcast

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